Places

Pforzheim

A city in Baden, between Stuttgart and Karlsruhe, called the Goldstadt for its jewellery and watch industry. It made cases, movements and inexpensive wristwatches in large numbers, and is still home to Stowa and Laco.

Germany (Baden-Württemberg)

Companies here Laco, Stowa

In the history German watchmaking

A nineteenth-century print of a small town in a river valley, seen from a wooded slope, with a church and roofs among trees and hills behind; titled "Ansicht von Pforzheim".
View of Pforzheim from the east, with the meeting of the Enz and Nagold at the edge of the town; a nineteenth-century print.6 Print: Landesarchiv Baden-Württemberg, GLA Karlsruhe J-B Pforzheim 1. Original at Landesarchiv Baden-Württemberg, Generallandesarchiv Karlsruhe (opens in a new tab); CC BY 3.0 (opens in a new tab).

Two pilot’s-watch makers

Laco began here in 1925 as Lacher & Co., and its partner Ludwig Hummel founded the movement maker Durowe in the city in 1933. Stowa moved in from the Black Forest in 1935. Both were among the five makers of the German air force’s observation watch in the Second World War, and both still make pilot’s watches on that pattern in Pforzheim.4, 5, 7, 8, 9, 10, 11

A map of Pforzheim, with Stuttgart, Karlsruhe for reference.
Drawn from Natural Earth map data, which is in the public domain. Town positions from Natural Earth and Wikipedia.12, 13, 14, 15

An industry begun in an orphanage

In 1767 Margrave Karl Friedrich of Baden had a manufactory for watches and fine steel goods set up in Pforzheim’s orphanage. He brought in the Frenchman Jean François Autran and two Swiss partners, who hired instructors from abroad to teach the orphans to assemble watches and make jewellery. Jewellery became the town’s main trade; watchmaking lapsed and was taken up again from about 1900.1, 2

A bronze plaque on a red sandstone wall, with a coat of arms, stating that Margrave Karl Friedrich of Baden founded the jewellery and watch industry here in 1767 and that the building was destroyed on 23.2.1945.
Plaque on the surviving south wall of the former orphanage in Pforzheim, recording the founding of the jewellery and watch industry there in 1767.16 Photograph: Werner Schüle. View full original at Wikimedia Commons (opens in a new tab) · 3,628 × 2,420 px; CC0 (opens in a new tab).

The watch industry specialised in small watches, made with a fine division of labour among many firms, and mostly turned out inexpensive wristwatches. A local historian dates its good years to 1900–1914 and 1925–1939, when gold, silver and gold-plated cases from Pforzheim sold worldwide, and says the town, after long buying movements or parts from abroad, could make complete movements from 1932.2, 3

A sepia postcard of a square with a tall neo-Gothic church, large gabled buildings, a chimney and a riverside wall; printed "Pforzheim. Partie mit Stadtkirche und Elektrizitätswerk".
Pforzheim with the Stadtkirche and the electricity works, on a postcard from before 1945.17 Postcard: Badisches Landesmuseum Karlsruhe. Original at Badisches Landesmuseum Karlsruhe (opens in a new tab); CC0 (opens in a new tab).

Destruction and recovery

In the Second World War the watch firms turned to armaments production. On the evening of February 23, 1945, a Royal Air Force raid destroyed most of the city and its industry; Stowa moved its production to Rheinfelden.1, 2, 3, 10

After some years of crisis came a successful period from 1949, with mechanical watches and, from the 1970s, quartz movements. Then cheap quartz watches from Japan proved too strong a competitor, and in 1993 the last movement maker in Pforzheim closed while still turning out 18,000 quartz movements a day. The same historian says some Pforzheim firms mastered quartz technology but could not make it cheaply enough, and that a proposed merger of several makers came to nothing.2, 3

The city now runs a technical museum of its jewellery and watch industry, in a former jewellery factory.3

Key dates

  1. 1767

    A manufactory for watches and fine steel goods opens in Pforzheim’s orphanage.1, 2

  2. 1925

    Laco Lacher & Co. is founded in Pforzheim.7, 8, 18

  3. 1933

    Laco Ludwig Hummel founds the movement maker Durowe in Pforzheim.8, 9, 18

  4. 1935

    Stowa Stowa moves to Pforzheim.10, 19

  5. 1945

    A Royal Air Force raid on February 23 destroys most of the city.1, 2

  6. 1945

    Stowa The Pforzheim building is destroyed on February 23; production moves to Rheinfelden.10, 19

  7. 1993

    The last movement maker in Pforzheim closes.3

  8. 2023

    Stowa Stowa moves back to Pforzheim.10, 19

Where Pforzheim leads

  • Based here, CompanyLaco

    Laco has been in Pforzheim since Lacher & Co. was founded there in 1925, and grew up alongside the Pforzheim movement maker Durowe.7, 18

  • Based here, CompanyStowa

    Stowa moved to Pforzheim in 1935, left for Rheinfelden after its building was destroyed in 1945, and moved back into the city in 2023.4, 10

  • Part of, HistoryGerman watchmaking

    Baden’s jewellery town, maker of cases, movements and inexpensive wristwatches, destroyed in February 1945.2, 3, 20

  • See also, TraditionPilot’s watches

    Two of the five makers of the wartime observation watch, Stowa and Laco, were Pforzheim firms, and both still make pilot’s watches in the city.4, 7, 11

  • See also, EventThe Second World War

    A Royal Air Force raid on 23 February 1945 destroyed the city and its industry; the city counts more than 17,600 dead.2, 20

Facts and sources

Country
Germany (Baden-Württemberg)1, 3

Sources

  1. 1

    Pforzheim (opens in a new tab), Wikipedia, independent

  2. 2

    Die Pforzheimer Schmuck- und Uhrenindustrie im Wandel der Zeit (opens in a new tab), Badische Heimat 97 (2017), via the Badische Landesbibliothek, independent

  3. 3

    Uhrenabteilung des Technischen Museums (opens in a new tab), Technisches Museum der Pforzheimer Schmuck- und Uhrenindustrie (Stadt Pforzheim), official

  4. 4

    Imprint (opens in a new tab), Stowa (Tempus Arte GmbH & Co. KG), official

  5. 5

    Imprint (opens in a new tab), Laco Uhrenmanufaktur, official

  6. 6

    View of Pforzheim from the east, with the meeting of the Enz and Nagold at the edge of the town; a nineteenth-century print. (opens in a new tab), Landesarchiv Baden-Württemberg, Generallandesarchiv Karlsruhe, public record

  7. 7

    History (opens in a new tab), Laco Uhrenmanufaktur, official

  8. 8

    5 Fakten über Laco (opens in a new tab), WatchTime (Germany), independent

  9. 9

    Laco Watch Company: A Brand Highlight with a Family Perspective (opens in a new tab), Worn & Wound, independent

  10. 10

    The STOWA history: mechanical watches from the Black Forest since 1927 (opens in a new tab), Stowa (Tempus Arte GmbH & Co. KG), official

  11. 11

    The History of the Pilot Watch Part Five: B-Uhr (opens in a new tab), Monochrome Watches, independent

  12. 12

    Admin 0: countries, 1:50m (opens in a new tab), Natural Earth, public record

  13. 13

    Terms of use (opens in a new tab), Natural Earth, official

  14. 14

    Populated places, 1:10m (opens in a new tab), Natural Earth, public record

  15. 15

    Coordinates of Glashütte, Pforzheim, La Chaux-de-Fonds, Le Locle, Saint-Imier, Le Sentier, Le Brassus and Grenchen (opens in a new tab), Wikipedia, independent

  16. 16

    Plaque on the surviving south wall of the former orphanage in Pforzheim, recording the founding of the jewellery and watch industry there in (opens in a new tab), Wikimedia Commons, public record

  17. 17

    Pforzheim with the Stadtkirche and the electricity works, on a postcard from before 1945. (opens in a new tab), Badisches Landesmuseum Karlsruhe, public record

  18. 18

    Laco Uhrenmanufaktur (opens in a new tab), Wikipedia, independent

  19. 19

    Stowa (opens in a new tab), Wikipedia, independent

  20. 20

    OB-Ansprache Gedenkfeier Hauptfriedhof, 23. Februar 2020 (opens in a new tab), Stadt Pforzheim (Lord Mayor's speech, city press archive), official

Sources read November 11, 2026.